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The Baddies

Hitting the streets in 2014, new fashion brand, The Baddies, embraces its founder, Kevin Boy (KB)'s playful “Fuck Calm & Be Crazy” attitude. Through the use of funny images and provocative slogans, the brand is poised to be the go-to fashion line for people who are looking to make a statement.

The roots of the brand are traced back to 2011, when KB's prank reality show “Kidney Buster” expanded his crew’s scope for the satirical humor in the city. KB knew that now was the time to expand his operation. Taking a no-holds barred attitude, The Baddies strives to showcase a distinctive personality and bring back fun in street wear.

The creative design of The Baddies is 100% local and takes inspiration from online culture, music, and daily life. The brand strives to work with international brands from time to time to create a dialogue between local pop culture and international design. Say goodbye to the monotony of the daily grind – The Baddies are here! Expect boundaries to be broken through a heavy dosage of fashion, culture, music and life.

創立於2014年的潮流生活品牌The Baddies,主腦Kevin Boy (KB) 以「Fuck Calm & Be Crazy」的玩味精神為品牌理念,透過惹人聯想的瘋狂圖案和搞怪語句,以衣服及涵蓋生活的配件為品牌的設計方向。

品牌成立的關鏈源於2011年,以Kevin Boy為首的《情義兩難全之玩爆你個腎》真人整古節目影響,啟發團隊於本地開展更多以諷刺幽默為創作基調的想法,全力主張輕鬆搞鬼的生活態度,決然為日常服注入獨特的鮮明個性。 從網絡文化拮取靈感,於不斷滋長的濃厚音樂品味中,以至日常生活周遭構想出專屬於The Baddies的全新意象,過程100%本地創作,將不定期與來自世界各地的創意潮流單位合作,以設計標注流行文化的多元聯乘,同時針對現代生活急速又千篇一律的沉悶格式,帶頭開發更多有關於時裝、文化、音樂及生活的有趣結合,透過設計發表我們眼中玩到最盡的可能性。